Thinking Like a Publisher
Content marketing is a powerful technique when it comes to getting traffic. It’s related to attracting traffic rather than chasing it. It involves bringing visitors to your website through quality content that is generally promoted on social networks.
In basic terms, content marketing means you are required to begin thinking like a publisher.
SEO & Referral Traffic
Content also improves SEO Rankings for your website and blog. This generates organic search traffic when your site is found in search results. Furthermore, it brings referral traffic when people see that your content is of high quality and provide a link back to your articles.
Key Strategies for Online Promotion
The main points to be considered in content marketing for online business promotion are:
- Appealing Headlines: Create headlines that generate clicks and spark interest immediately.
- Social Sharing: Ensure that you have social sharing buttons visible at the top or on the side of the page. Do not hide them at the bottom where they might be missed.
- Distribution: After publishing, try to share your content on the most appropriate social networks for your audience.
- Long-Form Content: Create long-form content. Google rewards long-form content by ranking it higher in search engines.
- Reliability: Create reliable content. This helps you to keep posting and tweeting it on a regular basis, creating consistent traffic from a single piece of content.
Repurposing & Visuals
One of the most effective strategies is to turn one piece of content into multiple variations and continue to enhance these formats.
- Repurposing: A written blog post can be converted into a podcast or a SlideShare presentation.
- Infographics: Create and use “infographics”. People love sharing quality visuals. Ensure they are easy to view and provide embed codes at the bottom so others can share them on their sites.
- Visual Formats: Regenerate your articles or blog posts into more visual formats whenever possible to increase engagement.
Enough thinking—start creating!
